INDUSTRY EXPERIENCE

Mar 2021 – Present • NORDSTROM
UX Design Manager, Design Language System & Enterprise Tools

I apply my passion for CX consistency, the Nordstrom brand and design thinking methodologies to lead, inspire and grow a multi-disciplinary team to elevate design across the Nordstrom product experience. I take a systems-mindset to drive the vision and project management of a system of UI components, visual style, language and patterns that will allow designers and engineers to focus on product-level problems and ship high quality customer experience consistently and efficiently.

Oct 2018 – Mar 2021 • NORDSTROM
UX Design Lead, Styling Program and Employee Tools

Identified and helped the team to lead 6 net-new and strategic initiatives in the Remote Selling and Styling space; Led the team through 10+ feature improvements and product launches for Nordstrom employees, as well as Nordstrom customers; Supported 5 UX team members and led the UX design of the Nordstrom 'Style Links' program – a net-new product for Nordstrom's Remote Selling and Styling program; In 2020, contributed to the growth of the Nordstrom 'Salesperson Engagement' metric(+73.5% from 2019) via feature improvements of internal and customer-facing tools; Contributed to the Remote Selling and Styling program's best Anniversary Sale of all time in 2020—the 2020 year’s performance having surpassed the entirety of Anniversaries 2018 and 2019. Compared to 2019, Remote Selling team had a 15x increase in demand during the Anniversary Sale 2020.

Apr 2015 – Oct 2018 • AMAZON
Sr. UX Designer, Amazon Devices

Led the UX design of features and programs dedicated to increasing Amazon Device sales (Echo & Alexa, Fire Tablets, Fire TV, Kindle, Dash Buttons) and lowering barriers to entry for customers learning about Amazon Devices. Worked cross-functionally, including with product managers, software engineering managers, site merchandisers, senior leadership, VX and UX design teams.

Mar 2013 – Apr 2015 • MICROSOFT
UX Designer, Microsoft Store

Designed UI for a world class customer support experience—a first ever live video chat, that led to an increase of the conversion rate up to 18%; Helped drive an all-up responsive redesign of Microsoft Store category pages; Worked on a complete worldwide redesign of purchase flow for Microsoft Store Online; Contributed to the design of the storytelling Surface product detail pages that resulted in a 17% increase of the conversion rate; Led the design initiative for a global Holiday 2014 experience for MicrosoftStore.com

EDUCATION

2020 • Harvard Business School Online
Certificate in Organizational Leadership

2015 • The Art Institute of Seattle
Bachelor of Science, Web Design and Interactive Media

2007 • South Ural State University
Department of International Management

SPECIALTIES

People Leadership

  • Foster a thriving creative culture, where team members feel supported, empowered, and happy.

  • Attract top talent and cultivate career growth focused on team members’ unique strengths.

  • Implement processes and mechanisms that support team growth and organizational maturity.

Strategy

  • Guide strategy by gaining buy-in at all levels of the organization through data and storytelling.

  • Set, execute and lead strategic-level decisions in the areas of interaction design, information architecture and visual design with input from cross-functional peers.

  • Develop relationships with key stakeholders for describing strategy and tactics for the program.

Design Direction and Execution

  • Guide and manage user research and usability testing.

  • Fluency in best practices for web-based and mobile information architecture and design.

  • Strong business and technical acumen.