Hi, I’m Diana 👋🏻 I lead teams through complexity with empathy, design excellence, and strategic impact.

ABOUT
I’m a UX leader with 15+ years of experience designing/scaling digital experiences and building high-performing teams. I care deeply about beauty, clarity, systems thinking, and being curious. I believe excellence lives in the details, both functional and visual. That’s how people come to trust the products teams build together.

As a leader, I focus on creating work that drives real business impact while helping teams do their best work and have fun along the way.

CURRENT FOCUS
Currently, I support a dynamic design team responsible for Loyalty and Growth at Target, shaping how guests experience value, recognition, and engagement across digital touch-points.

WHAT I’VE DONE PREVIOUSLY
Previously, I led and scaled design systems, platforms, and teams at Nordstrom, and designed large-scale products at Amazon and Microsoft, contributing to launches across Fire TV, Kindle, Alexa Smart Home, Office, Xbox, Microsoft Surface, and more.

LET’S GET IN TOUCH
I’d love to hear from you. Email me for work samples or connect on LinkedIn to stay in touch.