Hi there! I’m Diana 👋🏼

ABOUT ME
I'm a driven UX leader with over a decade of dedication to UX design. Beyond being a big-picture thinker and problem solver, I'm all about getting things done. My goal is to deliver exceptional customer experiences and drive business results, all while fostering a workspace where creativity thrives, individuals are empowered to reach their full potential and fun is never in short supply.

MY CURRENT FOCUS
I lead a dynamic team of UX Designers, Writers, and Design Technologists at Nordstrom, tasked with building the Design Language System and our homegrown enterprise tools. Our goal is to ensure consistency, uphold design excellence, and deliver a stellar customer experience. Our mission is to craft intuitive, accessible, and beautiful products for both customers and employees, while fostering a culture of creativity, inclusivity, and continuous learning.

WHAT I’VE DONE PREVIOUSLY
My journey has taken me through roles at tech companies like Amazon and Microsoft. At Amazon, I led the UX design for various large-scale programs, contributing to the successful launches of iconic products such as Kindle, Echo, Amazon Fire TV, Fire Tablets, and Alexa Smart Home Devices. During my tenure at Microsoft, I played a role in shaping the user experience for Microsoft Store and its flagship products including Office, Xbox, and Microsoft Surface.

LET’S GET IN TOUCH
I’d love to hear from you. Email me for work samples or connect on LinkedIn to stay in touch.